eco-friendly initiatives
Pure Arctic environment
Deeply rooted in the pure Arctic environment, we are committed to preserving the natural beauty that surrounds us while offering guests an experience that aligns with our values of respect for nature and community. From our eco-friendly initiatives to the support of local efforts, we aim to ensure that every stay contributes to a better future for our planet.

We are dedicated to conserving natural resources and have been granted the EcoCompass certification for our commitment to environmental management.
As active participants in shaping sustainable tourism, we hold the Sustainable Travel Finland certificate, showcasing our dedication to responsible travel practices.
As a partner of WWF, we contribute to the global conservation of nature, supporting WWF’s long-term environmental initiatives both in Finland and worldwide.
Arctic region
Love thrives in a sustainable, ever-growing home
Lapland is more than our location; it’s where our family’s heart beats. Over three generations, we’ve been privileged to grow alongside the residents of Rovaniemi and welcome countless guests into our home. Operating within this stunning, unspoiled Arctic region is an honor we hold dearly.

inclusive environment
Community is created by its people
Our core values center on people—our team, our guests, and the broader community. We foster a safe, inclusive environment where equality and respect are paramount. Everyone is welcomed here, regardless of background, gender, ethnicity, sexual orientation, or age. When you visit, we invite you to embrace and uphold these values with us.

Our goals for sustainable travel
- Reducing consumption - Our primary goal is to minimize energy consumption, as well as reduce food and material waste. To achieve this, we actively monitor our usage and engage services like ResQ.
- Cultivating sustainable partnerships - We prioritize collaboration with local businesses and source locally-produced products whenever possible.
- Supporting minorities and charitable causes - We are proud partners of the Arctic Pride movement, dedicated to supporting minorities and fostering inclusivity.
- Upholding the arctic community - The community in Rovaniemi holds a special place in our hearts. We strive to make a positive impact locally and support those in need.
Want to reduce your carbon footprint?
Join us in building a greener future with these simple tips:
- Recycle Efficiently: Finland’s excellent recycling system allows you to return empty bottles and cans for a refund at grocery stores.
- Choose Tap Water: Tap water in Finland is not only safe but often superior to bottled water.
- Mindful Breakfasts: Take only what you can eat for breakfast—20-30% of food often goes to waste.
- Conserve Linens: Reuse towels and bed sheets to save water and energy. ‘
- Energy Conservation: Turn off lights and A/C when you leave your room, and limit disposable hotel items.
- Opt for Public Transport: Use public transportation whenever possible or enjoy our complimentary hotel bikes.
- Support Local Businesses: Shop at local stores and share your experiences on Google to help fellow tourists.